Do you ever feel like a back-up singer on the stage of life when
you (and everyone else) knows you should be playing the lead, or do you feel
like a little fish in a very, very big pond that deep down knows it is time to
grow?
If so, read on and check out The Big Leap Program that
is beginning on Thursday!
Several months ago I was watching a television show called “Shark
Tank,” a reality show that provides a forum for small business and inventors to
present their product ideas to a group of investors. Some of the “contestants” had developed money
making ideas and that was their primary focus—money. Others presented ideas
that clearly came from a deep soul calling, each of them longing to “matter,”
make a difference in the lives of others, and earn a living doing so.
The passion was clear, the actual product, promise and
methods, not so much. At one point,
Daymond John, a self-made millionaire and founder of Fubu Clothing, took one of
the inventors to task.
He essentially said, “There is a saying in the business world;
Make it, Master it, Matter. The problem with you is that you want to
matter before you make it!” Unfortunately, that day, the entrepreneur with big
dreams went home empty handed but armed with very sound advice.
So often, I see this same phenomenon occurring with many
soul based business owners, in particular with coaches, healers, spiritual
teachers, intuitive and artists. The drive to serve is coupled with a desire,
and sometimes a need, to matter. They want to feel like they matter. They want
to make a difference.
The challenge is that they want to matter and make a
difference before they have made
something new, needed, and marketable and introduced it to the marketplace
as something they were proud to “put their name on.” They
were slow to take
the leap, put feet to their prayers, release excuse and limitation, roll up
their sleeves and create.
They are passionate, creative, amazing dreamers, often with
grand visions and ideas, but the earliest steps in the business development
phases regarding tangible product
and service creation and marketing, may, at times, fall short.
Clouding the desire to matter is an underlying need to be accepted and this can
lead to playing it safe; a dynamic that outpictures in all sorts of different
ways, including procrastination, getting caught up in “justifiable distractions,”
or drowning in patterns of stagnated creativity.
And, as you well know, dreaming without doing leads to a lot of
failure and disappointment.
They’ve taken steps but have yet to really, honestly and
courageously take the big
leap forward. Some simply lack the
structure, positive accountability, encouragement, feedback and the support (on
all levels, including physical creation). In today’s world, there is a higher
demand on soul based entrepreneurs to CREATE tangible products, rich
content, and well defined services, or at the very least, have what they
offer understandable enough for a potential prospect, customer or client to at
least be curious to investigate for a fit for their identified needs.
The digital age has opened new doors and opportunities to
develop downloadable products, ebooks, audios and classes and there is less of
a need for folks to have a physical product that typically would be sold in a
brick and mortar business. The popularity
of teleclasses, summits, joint ventures, social networking, etc. has made it
possible for more and more talented people to step out in a bigger, bolder way.
Even the trend towards content based coaching programs and offering a variety
of ways (individual and groups) to provide services is making business expansion easier.
In some ways, with nearly universal access to internet based
technologies, it has gotten much easier to reach markets out of your
geographical regions, create
a wildly wonderful set of services and products that fill the funnel, so to
speak, and do what they love to do, in whatever form that evolves into.
Unfortunately, expectations and targets are often met with
disappointment. This is largely due to big promises that should not have been
made in the first place. This industry (let’s call it the helping and healing
industry intermingled with internet marketing) is vast in opportunities…if you
are willing to work at it. No matter how you see yourself being of service and
living your purpose and passion in the world, odds are you will need to develop
many different options for folks to connect, learn about you, and receive what
you have to offer.
Ideally, to get involved in joint ventures you need a
minimum of two tangible things to offer; one as a gift and one to market and
you need to have a decent platform. A
common mis-take many people make is not adequately filling the funnel to meet
the needs of more than one market. Another,
is ignoring the need to build rapport with people and begin to add value to
their lives even before they enter into any formal relationship with you! Expecting
someone to download an audio or pdf and then jump into a higher investment in
energy and resources may be realistic for some and premature to others.
In The
Big Leap Program, the focus will be on developing and completing one or
more inter-related products and services and creating an audio product that
people can download for free or for a fee.
It includes five, two-hour group classes and “creative think tank” sessions with 4 one-on-one working sessions with me. I also am seeing a
probable collaboration on an ebook that we’ll launch on kindle, have already
been exploring many inspirations and ideas, and have secured a partner who will
publish it on kindle.
Why work with me? I have been developing curriculum and
content since I was 13 years old working in therapeutic recreation. Later I did so for inmates for 8 years and
then ultimately for police and correctional staff across the state of Maryland.
Later, I traveled to conferences and taught internationally in the law enforcement
industry. Going out on my own in 2004, I worked on government training contracts
and trained in private organizations, and later, in 2005, I began doing the
work I do today. For me, product and service development is second nature and I
love, love, love assisting others in their own birthing process.
I’ve been honored to have assisted many of my colleagues in developing
their products, content, sales copy and marketing approaches. It is not uncommon to create several new
resources every week, many of which will be shared in different forms for a
variety of purposes and clients. This last year, when I temporarily lost my
vision and ended up in bed, I had the comfort of knowing that what I had
already created over the last decade was in place and ready to rock and roll. Even though I was confined to bed for 9
months because of the foundation laid, I was able to continue to work, stay
connected to my passions, and earn a living.
Sometimes, to take the next Big Leap, we simply need
the structure, process, resources, coaching, encouragement and accountability
to move from thought into action, from passion to product, and from inspiration
to elation…
Look, I know dozens of soul based entrepreneurs who are
still talking about what they “are going to do” years later, with little to show
for it. They just need a little bit of
help to make it, master it and ultimately, matter. You want to begin on Thursday?
This is truly a once
and a lifetime opportunity to work with me personally in this way for such a
reasonable investment. You may be ready. If so, sign up today and don’t waste one more
minute, week, month or year just dreaming about what you do. Do it.
Life is short…
Sign up today at www.powerofmyway.com/bigleap.html
Recent Comments