In 1995, when I finally got the guts to shift my professional focus and share my first book, The Power of Our Way, A Path to a Collective Consciousness, our music, and our more spiritually based programs such as the Community Call-in Program at www.powerofourway.com or retreats like www.powerofmyway.com/soulevolution.html I knew old ways of marketing were not going to work. Marketing firms were at a loss of how to spread the word and not use fear-based marketing strategies that just did not resonate with me.
I knew my message (and the increasingly strong drive to share it) and our programs and services were important to extend beyond my geographical area. I knew I wanted to build a community of folks around the globe who resonated with our commitment to raise consciousness.
Subsequent programs, such as www.enlightenedbiz.com, where I take people through a powerful business building and resonant marketing program, have helped dozens of soul-based entrepreneurs share their passions and purpose in what and how they do things and today we have over 16,000 subscribers that extend across all continents.
When asked, "How did you do it?" the answer involves many important components, all of which I cover in Enlightened Biz, but three of my mastermind partners have created programs that I highly recommend because they take three major components (radio/publicity, teleseminars and book publishing) and give you everything you need to be successful.
See, being invited to appear on radio shows and offering teleseminars have been amazingly important but I've watched 100's of coaches and authors fail to connect the dots to the larger picture and many close their doors because the "get rich quick on the internet" programs just don't fairly illustrate the level of commitment and time you truly need to invest. They also don't typically address the unique nature of marketing spiritually based programs on the net - something that hard nosed, urgency and fear based marketing strategies are not a good fit for.
Now, if you think marketing and selling is sleazy, you must ask the more important questions of yourself.
1. Are you doing anyone any favors by being the best kept secret out there?
2. Is being shy and timid with your marketing and slow to develop new products and services holding you back from sharing your gifts and talents?
3. Are you willing, ready, and able to commit your time, energy and resources to do good in the world?
It takes time, creativity and sound strategies to get the word out about what you offer and you have to give people an experience (many of them) to determine if they resonate with you and what you offer. There is a way to share authentically and not suffer financially in the process! Being a spiritual teacher living in poverty is not honoring your gift. Most of us have really had to get over limiting beliefs about marketing and money (thank God).
I would venture to say that appearing on radio and t.v. shows and offering teleseminars are two of the most effective ways we have increased our exposure to reach the EXACT people who love and value what we have created within the Power of Our Way Community.
If you want to be seen as an expert in your field and if you have not yet leveraged radio shows and teleseminars in your marketing mix, I am honored to share these resources with you today!
My fabulous Aligning With Destiny partner, Lorraine Cohen, has a call coming up called Insider Tips to Shine as a Radio Guest. In spite of me doing this for many years, the last time she taught this class I picked up at least half a dozen things that have been invaluable. I even signed up for the class and it was amazing how much clarity and awareness I gained!
The Internet has provided a venue for people to spread the word easily. Recently, internet-based radio programs have sprung up in astronomical numbers making it possible for anyone in business to reach people worldwide. Lorraine asks, Do you have a product or service you want to bring to a larger audience? Do you have a message you are bursting to deliver to enrich people's lives?
On Wednesday, February 4, 2009, 7-8 pm EST/4-5 pm PST, my dear friend, radio broadcaster and life coach, Lorraine Cohen, is offering a F.R.E.E one-hour teleconference called, "Insider Tips to Shine As a Radio Guest" and you can sign up for this call by clicking here
One of my favorite people on the planet, Kathleen Gage, is a powerhouse who has helped several authors take their books to Number 1 (most recently Christine Kloser's Freedom Formula) and she shows folks how to leverage teleseminars both as a way to connect with your markets and as a way to actually earn money. No joke, she earns between 10,000 and 20,000 a month just on teleclasses. Her home study course, Teleseminars for Money, has ensured that she and her clients are not negatively impacted by the current economic climate either. Click here for the info on this program!
I've known both of these ladies for several years and only share resources that I believe in and have experienced in some way.
To Your Authentic Expression,